Interior design photography at IKEA with the Fujifilm GFX 100 RF

During my one-month hands on review of the Fujinon GFX 100 RF, I am trying to test this exceptional camera in many different photographical tasks. Street-, architecture-, people-, landscape-, lowlight- and interior design- photography.  The last topic I want to present today to you.

My thoughts went around to get an idea how and where should I execute interior design photography. First, I thought, I could convince my family to renovate our home with new stylish furniture and other decorations. But this is just too expensive for creating a playground to test the new Fujifim GFX 100 RF.

At IKEA, the biggest furniture group in the world from Sweden, I have seen that in their shop they just don’t have only shelves with all their products to buy but also sample design rooms they decorated to show their buyers their products in an interior design environment. On their website I found also out that you are allowed to take photography’s of those, if no other customers or their staff is on the picture. Next to respecting these rules, the viewfinder style of the GFX 100 RF is providing a kind of stealth mode compared to all the other professional looking DSLR Style cameras.

So that is what I did. I made images of different of those sample rooms and experimented with the existing light but still high resolution of the camera to capture at lowlight most details in my pictures.

To create a cozy light design without any additional lights, as you would do in any professional product shooting in a studio, I manually have set the white balance to 5300 Kelvin. This is producing a warm light impression of the IKEA sample rooms with their natural light installation. The colors in the images are very close to the setup you see with your own eyes. Most of the time I have been shooting at f4 and 1/15 s to keep the ISO low not to risk losing too much resolution and details. Due to the great balance and good weight of the Fujifilm GFX 100 RF it is easy to shoot even at 1/15 s out of the hand. Important for architecture as well interior design photography, is a low level of distortion provided by the lens. In my deep review (will be published within the next 2 weeks), with images of the test chart we will see that the distortion level is low.

If you zoom into the images, you will notice even at the full opening of the lens f4, the resolution is already extreme high and this even up into the edges. Fujifilm has produced a masterpiece for many different photographical situations in this still compact camera.

I understand that there might be people that are expecting in a test/review mainly numbers/data/facts but for me, next to measuring the perfection of lens and camera, the emotions that such a masterpiece is building up in me, is most important. I can have in my hands the perfect and perhaps most important camera with the most perfect lens, if there is no relationship and feeling with the gear, my pictures will be flat and boring. The emotions are my boost to outstanding images where I can transport my emotions to the observer.

I need to confess, the Fujifilm GFX 100 RF has taken a strong place in my photographer heart next to my loved X-PRO 3.

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